SEO

SEO Company That Delivers 5-Star Services

BroadSpec focuses on local SEO Chicago services to help businesses get discovered by potential customers on Search Engine Results. We take care of the hard work behind the scenes to get your website ranking high, so that you can focus on what is important for your company.


We do more than a traditional SEO agency that only focuses on increasing website visitors count. Increasing website visitor count is great, however, let's not confuse it with targeted traffic that can convert to customers. That is why we focus on really get to know your business, targeted consumers and what keywords would bring them to your website.

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What is SEO?

SEO stands for Search Engine Optimization and refers to optimizing a website to improve its ranking on search engines like Google, Bing, Yahoo, and others. In simpler terms, SEO is about making changes to your website to appear as high as possible in the search engine results pages (SERPs) for specific keywords or phrases.


The primary goal of SEO is to increase a website's visibility to potential customers searching for products or services related to what the website offers. By appearing higher in the SERP rankings, a website has a greater chance of being seen by users, which can drive more traffic, leads, and sales.


Search engines use many different factors to determine a website's ranking, and SEO practitioners aim to improve as many of these factors as possible to boost their website's ranking. Some of the most important ranking factors include:

  • Keyword Optimization: This refers to the practice of researching and selecting keywords or phrases that are relevant to your website's content and then incorporating those keywords into various elements of your site, such as the title tags, headings, meta descriptions, and body text.
  • On-Page Optimization: This involves optimizing various elements of your website's pages, such as the URL structure, internal linking, and the content's readability and relevance.
  • Technical SEO: This refers to optimizing the technical aspects of your website, such as its speed, mobile responsiveness, and the way it is structured, to improve its crawlability and indexability by search engines.
  • Link Building refers to acquiring high-quality backlinks (links from other websites to yours) that can boost your website's authority and help it rank higher in the SERPs.
  • Local SEO refers to optimizing a website for local search results, such as by claiming and verifying a Google My Business listing and including relevant local keywords and information on your site.
  • Content Marketing: This involves creating high-quality, relevant, and valuable content optimized for search engines and providing users with the information they are looking for. Content marketing can also help build backlinks to your site and increase its overall authority and visibility.


It's important to note that SEO is not a one-time process but rather an ongoing effort. Search engines constantly change their algorithms, and new websites and competitors are always entering the market. Therefore, SEO practitioners must continually monitor and adjust their strategies to stay ahead of the curve.


SEO is a critical component of digital marketing that can help a website achieve higher visibility, traffic, and conversions. Businesses can improve their online presence and reach more potential customers by optimizing a website for search engines.

SEO Is a Marathon - Not a Sprint

Anyone looking for Search Engine Optimization services should be cautious of agencies promising fast results. While everyone might be tempted to go for "fast rankings," those strategies are not sustainable in the long run and will have extreme consequences on your website.


To rank your website on Search Engine Search results for years to come, it takes a lot of work and strategizing. At the end of the day, you are building another asset for your company. Think of SEO as a sales person that never sleeps.


That being said, SEO will take time, but it will be there to stay long after you discontinue paying for SEO services. All you will have to do is maintain and update your content and ensure that your domain is not used for spammy activities.

organic traffic breakdown by page

On-Page SEO

On-Site page SEO is done on the website level. This part of the Local SEO Optimization service makes sure that your website is optimize all throughout. From meta tags, meta descriptions to keyword density, internal links all of the way to URL structures.


We make sure that Search Engines know right away what your website is about and that it is authoritative. At the same time we make sure that user experience is great and that it is mobile friendly.


As of March 2021, Google started mobile-first indexing which means that the search crawlers are coming to the mobile version of your website instead of the Desktop version first.

Off-Page SEO

Off-Page SEO is done through optimizing your brand's reputation through digital assets that you do not own. This would include backlink building, Google My Business and Bing Local Listings profile optimizations, as well as other directory listings synchrony.


Backlinks are very important for your website to rank high in search engine results, however, they need to be done right. You should steer clear from buying backlinks since most of the time the sites that they come from carry bad reputation in the eyes of search engines.


Off-Page SEO is closely related to On-Page SEO in terms of quality of content that's being posted on your website. No authoritative websites will link to yours if you have bad quality content. Every detail of the Local SEO process counts.

Technical SEO

Technical SEO includes the things that you don't necessarily see on the front-end of your website. These things would include server errors, website speed, mobile usability, consistency of your website between desktop and mobile versions, etc.


This is the stage where our technical expertise shine. We usually start with making sure that your website has proper security certificate installed, then we go over server logs to see what status messages did search engine crawlers receive when they visited your website.


Afterwards we use analytic tools to find any files on the back-end of your website that might be affecting your website's loading speed negatively and fix the issues. This could include code that is not being used, images that are too big, etc.

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