5-Star Affordable Local SEO Services
At BroadSpec we focus on what matters the most, making our clients money. A lot of times waiting for a website to marinate in Search Results is not feasible for a new business that has physical locations and must cover its overhead costs. Local SEO is a great way to get the business a head start and help it get seen in front of the customers that are looking for goods or services that the business offers.
Local SEO services are location targeted and are executed with local search in mind. While there are a lot of moving parts that need to get polished for Local SEO strategy to work, we have worked out a system that has helped many local business without a single fail.
SEO Is a Marathon - Not a Sprint
Anyone looking for Search Engine Optimization services should be cautious of agencies promising fast results. While everyone might be tempted to go for "fast rankings," those strategies are not sustainable in the long run and will have extreme consequences on your website.
To rank your website on Search Engine Search results for years to come, it takes a lot of work and strategizing. At the end of the day, you are building another asset for your company. Think of SEO as a sales person that never sleeps.
That being said, SEO will take time, but it will be there to stay long after you discontinue paying for SEO services. All you will have to do is maintain and update your content and ensure that your domain is not used for spammy activities.
Local SEO Strategy
Importance of Local SEO Strategy
If you have a website or not, local SEO is extremely important for growing your local business, especially if you are running a B2C company. Where does everyone go to find answers to a problem that they might be facing? Most likely, a search engine.
Having your business show up at the top of the Search Engine's search results is not an easy task, but very rewarding in the end. There is a reason why SEO is becoming more and more competitive due to companies realizing that the ROI that it brings overshadows the cost immensely.
Take into consideration the following:
- 86% of people look up the location of a business on Google Maps
- 46% of the searches on Google have local intent
- Online reviews influence 67% of customers
- 72% of people that conduct a local search visit the location within 5 miles from them
Simply put, ignoring local SEO is almost the same as ignoring the opportunities that are within the reach of your hand.
There are quite a few things to consider when following a Local SEO strategy. One of the most important once is the information consistency throughout the internet. It is easy to change your phone number or move to a new location and only update the changes on one directory.
Mismatched information across different online sources can lead to your trust score with Google and other Search Engines to drop significantly. As with everything, consistency and clarity is key.
How is Local SEO done?
Local SEO usually starts with asking you quite a few questions to truly understand your business, your customers and what strategies will work for your particular case.
Then we do in-depth keyword and competitor research to see what keywords are buyer intent, have good monthly traffic and are possible to outrank at the top of search results.
Then we start optimizing your Google My Business listing for your business as well as Bing Local Listings profile. This is where understanding your business and your targeted customers comes in.
Next stage is doing a technical SEO audit of your website and fixing any on-site issues, mobile responsiveness issues, as well as server issues that might prevent you from ranking high for Local Search.
Next, content creation for your website. It is extremely important to have well-written content on your site that provides value for the reader. At the same time, there is absolutely no point of producing content that will get you traffic but has no chance of bringing in new customers for your business.
While all of the above is going on, we also work in bringing back backlinks from other high authority websites that point back to your website. Being mentioned in their content makes your digital asset gain more credibility in the eyes of Google and the rest of the Search Engines.
Local SEO Chicago Experts
Finding the right SEO agency to work with can be the difference between you having an extremely pleasant experience and a very bad one. The right SEO company will make you feel comfortable and ask a lot of questions to really get to know your business. They will also be responsive to your questions and will not promise you unrealistic things, such as guaranteed results in a month or less.
The Local SEO Chicago company that you choose should have a proven track record as well that demonstrates its ability to produce results. Have they ranked any of other local businesses in the area? What was the ROI on their projects for the customer? Let's say a starting point for a SEO company is $1000-$1500/month, and the projects go on for 6 months or longer, did the Local SEO Chicago company's service result in at least $6000-$9000 in profits for the customers?
Communication should be open and the frequency of it should be discussed in the initial conversation. Same goes for progress reports. It is important to be in-the-know as a business owner, about what is being done for the money that you are paying. While you cannot expect fast results with SEO, you should start seeing some positive changes in your website traffic after 3 months of receiving SEO service.
Why Do Companies Need Local SEO?
As we have discussed above, if your business is not ranking well in Local Search, then you are missing out on a lot of potential customers. These people that are looking for the services or products that you offer, are finding your competitors instead of you. Ranking higher than your competitors means that you will be seen first and have a higher chance of being contacted over your competition.
Almost a third (around 32%) of clicks for Google's organic search goes to the #1 organic result. Positions 7-10 received virtually the exact chance of getting clicked. Under 1% of searchers click on anything on the second page of search results.
If you do nothing about your Local SEO optimization, your digital property will become one of the 90.63% of content that gets 0 website visits from organic search.
These statistics can be found on backlinko.com article here.
Local Search Engine Optimization Equation
On-Page SEO
On-Site page SEO is done on the website level. This part of the Local SEO Optimization service makes sure that your website is optimize all throughout. From meta tags, meta descriptions to keyword density, internal links all of the way to URL structures.
We make sure that Search Engines know right away what your website is about and that it is authoritative. At the same time we make sure that user experience is great and that it is mobile friendly.
As of March 2021, Google started mobile-first indexing which means that the search crawlers are coming to the mobile version of your website instead of the Desktop version first.
Off-Page SEO
Off-Page SEO is done through optimizing your brand's reputation through digital assets that you do not own. This would include backlink building, Google My Business and Bing Local Listings profile optimizations, as well as other directory listings synchrony.
Backlinks are very important for your website to rank high in search engine results, however, they need to be done right. You should steer clear from buying backlinks since most of the time the sites that they come from carry bad reputation in the eyes of search engines.
Off-Page SEO is closely related to On-Page SEO in terms of quality of content that's being posted on your website. No authoritative websites will link to yours if you have bad quality content. Every detail of the Local SEO process counts.
Technical SEO
Technical SEO includes the things that you don't necessarily see on the front-end of your website. These things would include server errors, website speed, mobile usability, consistency of your website between desktop and mobile versions, etc.
This is the stage where our technical expertise shine. We usually start with making sure that your website has proper security certificate installed, then we go over server logs to see what status messages did search engine crawlers receive when they visited your website.
Afterwards we use analytic tools to find any files on the back-end of your website that might be affecting your website's loading speed negatively and fix the issues. This could include code that is not being used, images that are too big, etc.
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BroadSpec LLC
111 North Wabash Ave.
The Garland Building #1371
Chicago, IL 60602
Chicago, IL Marketing Agency
