Local SEO Louisville

Local SEO Louisville, Kentucky

Local SEO in Louisville, KY

Looking for a reputable Local SEO Louisville marketing company to help your business get found online? BroadSpec can provide you with the services that you are looking for. While a lot of our competitors focus on driving any sort of traffic to your website, we genuinely only care about the traffic that can make you money. Our SEO marketing strategy is fairly straight forward.

Here is a simple breakdown:

  • We build a website for your business if you do not have one yet
  • If you have a website, we conduct an in-depth SEO audit with the purpose of analyzing your online visibility, website rankings, content as well as technical issues
  • Optimization of local listings takes place
  • You start seeing results (clicks/calls/emails) from our off-page efforts while waiting for on-site SEO to mature and results to show
  • Website SEO starts showing results and traffic increase spikes


SEO takes a while to start to show results on brand new websites. However, that should not be an excuse for anyone to not help you make money right away through online efforts.

As a Louisville SEO agency that specializes in white hat SEO strategies, we build your web-assets with longevity in mind. There will be no shady link building that can get your website punished by search engines.

As a reputable SEO company in Louisville area, we have helped numerous of businesses to get seen by their customers in the first month of being implemented. Before you contact a local SEO expert, you should have a good understanding of what your ideal customer could be described as well as a list of products or services offered. You will need that information when talking to your Louisville SEO expert.


We have worked with various business from semi-truck repair shops to hair salons. While SEO is our search engine optimization is our specialty, we have also worked with clients in need of web design, google ads, Facebook ads, LinkedIn ads, or other digital marketing services. Contact us for more information.

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What is Local SEO

Local SEO plays a key role in a brick and mortar business' exposure to the world of internet. How often do people go to Google and type in a term such as "ice cream shop near me"? Search engines are smart enough nowadays to figure out where you are and pick out the closest businesses that match your search criteria.


While Local SEO is great for local businesses, it is not necessarily a good fit for all of the businesses. Local SEO is more geared towards businesses that have physical locations or service a geographic area with in person visits. Local markets targeting is much different approach than nationwide or global.


The way they pick out what to rank at the top is very complex, so we will not get into the details here. All you need to know is that local SEO is easier to accomplish than nationwide or worldwide SEO. The more specific the keywords are for your business, the better targeting can be done.


Would you want your customers to see you at the top of the list of Google search results for your company specific keyword? We have been providing local SEO services with 100% success rate so far for our customers in Chicago, Indianapolis, Louisville, Detroit or even in the Greater Los Angeles area.

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Local SEO Louisville KY

Louisville SEO Company

BroadSpec is a Chicago based SEO agency that also provides website design, content marketing, local search optimization, pay per click and other internet marketing services. We love building and helping our clients reach their goals faster and more efficient. We work with various types of business owners from small businesses to large ecommerce stores.

Since most of our clients hire us for remote work, we also play a role as a digital marketing agency providing Louisville Search Engine Optimization services. We do not have fancy offices or inflated executive salaries, which means that we can pass our cost savings to you while still being a US based search engine optimization company.

Our workflow is as follows:

  • We speak with you to gather information and get a very good understanding of your business workings, competitors, expectations, timeline and goals.
  • We conduct an audit of your web assets, which will include but are not limited to your website, your Google My Business page, yelp, yellow pages, etc.
  • Then we will conduct an in-depth research on the keywords that we will be targeting and double check with you to make sure that they have high possibility of converting visitors in customers.
  • We will start producing content that is optimized and is built for one purpose only, to bring you more business.
  • We strongly advise against buying any backlinks. Most of them are low-quality and will do more harm than good in the long run. We focus our efforts on producing sharable content and strategically place it on social media platforms as well as through email marketing campaigns.
  • Throughout the whole process, we will keep your in the loop on what is going on with your Louisville SEO services that you have signed up for. Contact us at any time and we will answer your questions.


BroadSpec not a typical agency in Louisville. We consider our clients successes, our successes; same goes for the losses. Our goal is very simple: provide the best quality of work possible while staying completely transparent throughout the process and bringing in the most money possible for our clients through our marketing efforts.

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What Exactly is SEO?

SEO stands for Search Engine Optimization and is a special way that a website is optimized to show for specific keywords that an internet user is searching for online. It is a fairly complex process with many moving parts, that is why it is best to hire and expert instead of trying to do it yourself. On average, at BroadSpec, our SEO specialist have at least 6 years of SEO experience.

Things that matter to rank well for your keywords:

  • How old is your website? Brand new websites show little to no movement for over 6 months.
  • Domain authority score is calculated on another set of variables. They include age, content quality, spam scores, backlinks and their quality (how many reputable websites are pointing links to yours), etc.
  • Super competitive niches are super hard to rank for. They require a lot of resources to catch up to the big guys that have invested millions into their SEO efforts. It is not uncommon to see websites with hundreds of thousands of well optimized pages.
  • Quality of your website's content is determined by the value that it provides as well as readability factor. Is keyword density within the website at a good level (some websites love to stuff keywords to the point where their content becomes un-readable).
  • If your website's visitors initial reactions are to hit the back button, it will diminish your content's value in the eyes of Search Engines.
  • Getting natural backlinks from reputable sources is not an easy task, however, it tells search engines such as Google, that your website is good enough for a reputable website to mention it. This way your trust score raises in the eyes of Google.
  • Website speed and mobile friendliness. These two are considered the technical part of the SEO and are extremely important in this day and age. Search engines have been transitioning to mobile website crawling, so fast load times and flexible layout is a must.
  • Internal linking and error pages. A simple way of explaining how a search spider works is to have you imagine Google coming into your page and scanning your content. When it scans it, it pulls it into their database for later retrieval, if it finds any links to other pages, it follows them and keeps adding the pages into their database.
  • However, if some pages have no links coming in, there is a high chance of the page not getting indexed. Errors on the other hand, are just a bad user experience which will lower the overall website's score.
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Local SEO Marketing company

Local SEO Map Pack to Give Your Louisville, KY Business a Boost

When you hear this term, whoever mentioned it is talking about the top 3 listings in the map pack of Google My Business. It is a very important part of the local SEO winnings because by placing in the top 3 results for Google Maps, you have a very good chance of showing up at the top of the search results in Google before any of the websites show up.


Getting your website to rank well in the SEO Map Pack is a great starting point for your online asset's exposure. It is easier to climb up the rankings in Google Maps and gain online presence than on search results. Our job is to get your website seen by potential customers and help your business succeed.


When optimizing Google My Business profiles, we cannot forget that your website's search engine optimization SEO directly impacts where you will place in Google Maps. The better your website is optimized, the higher you will rank in maps. We will handle the design and development of your SEO campaigns from start to finish.

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