Local SEO Chicago Experts

Local SEO in Chicago, Illinois

We are Local SEO experts serving Chicago, IL and surrounding areas. We do things a bit differently here at BroadSpec. Instead of focusing on increasing just any traffic to your website, we focus on making your company money. Our SEO strategy is fairly straight forward.

Here is a simple breakdown:

• We build a website for your business if you do not have one yet
• Optimization of local listings takes place
• You start receiving calls from our off-page efforts while waiting for on-site SEO to mature and results to show
• Website SEO starts ranking on local search engine results pages and you start seeing real visitors finding your business

SEO takes a while to start to show results on brand new websites. However, that should not be an excuse for anyone to not help you make money right away through online efforts.

As a reputable SEO company in Chicago, we have helped numerous of businesses to get seen by their customers in the first month of being implemented. Before you contact a local SEO expert, you should have a good understanding of what your ideal customer could be described as (customer persona or an avatar). You will need that information when talking to your Chicago SEO expert.

We have worked with various business from semi-truck repair shops to hair salons.  While SEO (search engine optimization) is our specialty, we have also worked with clients in need of web design, google ads, Facebook ads, LinkedIn ads, or other digital marketing services. Contact us for more information.

Local SEO Chicago Firm

BroadSpec is a Chicago based SEO agency that also provides website design, content marketing, local SEO campaign, paid ads and other internet marketing services. We love building and helping our clients reach their goals faster and more efficient.

Our workflow is as follows:

• We speak with you to gather information and get a very good understanding of your business workings, competitors, expectations, timeline and goals.
• We conduct an audit of your web assets, which will include but are not limited to your website, your Google My Business page, yelp, yellow pages, etc.
• Then we will conduct an in-depth research on the keywords that we will be targeting and double check with you to make sure that they have high possibility of converting visitors in customers.
• We will start producing content that is optimized and is built for one purpose only, to bring you more business. We do not just get you traffic, we only care about traffic that will add to your bottom line.
• Backlink building comes in play next. We strongly advise against buying any backlinks. Most of them are low-quality and will do more harm than good in the long run. We focus our efforts on producing sharable content and strategically place it on social media platforms as well as through email marketing campaigns.
• Throughout the whole process, we will keep your in the loop on what is going on with your Chicago SEO services that you have signed up for. Contact us at any time and we will answer your questions.

BroadSpec is not just any other SEO marketing agency in Chicago. We consider our clients successes, our successes; same goes for the losses. Our goal is very simple: provide the best quality of work possible while staying completely transparent throughout the process and bringing in the most money possible for our clients through our marketing efforts. Well, OK, it's not that simple, but you get the idea.

What Exactly is SEO?

SEO stands for Search Engine Optimization and is a special way that a website is optimized to show for specific keywords that an internet user is searching for online. It is a fairly complex process with many moving parts, that is why it is best to hire and expert instead of trying to do it yourself. On average, at BroadSpec, our SEO specialist have at least 6 years of SEO experience. It is simply not something that you can pick up over the weekend.

Things that matter to rank well for your keywords:

• How old is your website? Brand new websites show little to no movement for over 6 months.
• Is your website authority score high? This score is calculated on another set of variables. They include age, content quality, spam scores, backlinks and their quality (how many reputable websites are pointing links to yours), etc.
• Are you in a competitive niche? Super competitive niches are super hard to rank for. They require a lot of resources to catch up to the big guys that have invested millions into their SEO efforts. It is not uncommon to see websites with hundreds of thousands of well optimized pages.
• Quality of your website's content. Is it easy to read for your audience? Is keyword density within the website at a good level (some websites love to stuff keywords to the point where their content becomes un-readable). How do users react to your content when they come to your page? Do you automatically hit the back button or stay for a few minutes and read?
• Backlinks and their quality. Getting natural backlinks from reputable sources is not an easy task, however, it tells search engines such as Google, that your website is good enough for a reputable website to mention it. This way your trust score raises in the eyes of Google.
• Website speed and mobile friendliness. These two are considered the technical part of the SEO and are extremely important in this day and age. Search engines have been transitioning to mobile website crawling, so fast load times and flexible layout is a must.
• Internal linking and error pages. A simple way of explaining how a search spider works is to have you imagine Google coming into your page and scanning your content. When it scans it, it pulls it into their database for later retrieval, if it finds any links to other pages, it follows them and keeps adding the pages into their database. However, if some pages have no links coming in, there is a high chance of the page not getting indexed. Errors on the other hand, are just a bad user experience which will lower the overall website's score.

Local SEO Map Pack

When you hear this term, whoever mentioned it is talking about the top 3 listings in the map pack of Google My Business. It is a very important part of the local SEO winnings because by placing in the top 3 results for Google Maps, you have a very good chance of showing up at the top of the search results in Google before any of the websites show up.

Look at this as a quicker way to get the exposure that your business deserves. It is easier to climb up the rankings in Google Maps than it is to climb up in the rankings of Google Search. Our job is to get you up there and get you customers.

When optimizing Google My Business profiles, we cannot forget that your website optimization directly impacts where you will place in Google Maps. The better your website is optimized, the higher you will rank in maps.